Advisors

Magnús Þór Torfason

Magnús Þór Torfason heads the Masters Program in Innovation and Entrepreneurship at the University of Iceland School of Business and teaches in the MSc and MBA programs at the school. His research focuses on how behaviour is influenced by the social structures of individuals and organisations, including how social networks and group identities jointly affect adherence to informal societal rules and norms of behaviour. His research has been published in the American Sociological Review and profiled in media outlets such as Bloomberg.

Svafa Grönfeldt

Dr. Svafa Grönfeldt is a venture designer and entrepreneur who has built parallel careers in academia and industry. She is a member of the board of directors of Össur, a Nasdaq OMX listed global leader in orthopedics, and a founding member of MITdesignX, an academic program at the MIT School of Architecture and Planning dedicated to design innovation and entrepreneurship. Dr. Grönfeldt earned her PhD from the London School of Economics. She completed the Design Discovery program at Harvard GSD and studied architectural history and design at the Academy of Art University.

Hrund Gunnsteinsdóttir

Hrund Gunnsteinsdóttir is the Managing Director of Festa, a non-for-profit center focusing on a broad based peer-to-peer and public-private partnerships and excellence in social responsibility, SDGs and CSR. She is the chair of the Technology Development Fund for Innovation in Iceland, member of the World Economic Forum's Global Expert Network, a Yale Greenberg World Fellow, as well as a Young Global Leader and a Cultural Leader at the World Economic Forum.